STORY
EMAIL SIGN-INSearch Console story
Paste in: A Search Console Performance export (.xlsx or .csv)
You get: The day it changed, queries seen but not clicked, your money pages, and up to 7 ranked tickets
TOOLS HQ
Start with the problem.
Free tools for traffic drops, penalties, migrations, indexing and GA4. Answer four questions and I'll tell you which one to open first, what to paste in and what you'll get back.
MISSION BRIEFING
Four questions. About 20 seconds.
MISSION FILES
Or browse by problem
4 need no sign-in; the rest use a free email sign-in.
FILE 01
Traffic drop
Find the day, the queries and the pages.
CTR
NO SIGN-INSite CTR curve
Paste in: The Queries export from the Performance report
You get: Your own click-through rate by position, brand split out
FILE 02
Penalty or manual action
Prove it, fix it, and request review.
GATE
EMAIL SIGN-INRequest readiness
Paste in: Up to 20 URLs you're about to submit
You get: GO or NO-GO per URL, plus a checklist before a review request
Penalty check . Reconsideration request . uses GONE
FILE 03
Migration
Old URLs land where you meant.
GONE
NO SIGN-INRemoved pages check
Paste in: A CSV of url, intent (410, 404, 301, noindex) and target
You get: MATCH, WARN or MISMATCH per URL, with the reason
DRIFT
EMAIL SIGN-INRedirect drift
Paste in: Up to 50 URLs (old URLs, www/http variants)
You get: Chains, loops and host drift, with keep, replace or drop calls
Redirect map sample (CSV) . uses LOCRA, BOTCHECK
FILE 04
Crawling and indexing
Google can reach, read and index the pages that matter.
BOTCHECK
NO SIGN-INGooglebot access check
Paste in: Raw access log lines (Apache, Nginx or CDN JSON)
You get: Real vs fake Googlebot, and where real Googlebot was blocked, challenged or got a 5xx
RAUM
EMAIL SIGN-INPage indexing reasons
Paste in: Reason + URL rows from the Page indexing export
You get: Each reason checked live, as a do-this board
VEXA
EMAIL SIGN-INRobots.txt traps
Paste in: URLs flagged "Indexed, though blocked by robots.txt"
You get: The rule that blocks each one, and the fix
LOCRA
EMAIL SIGN-INSitemap live check
Paste in: A public sitemap URL
You get: PASS or FAIL for every URL in it, against live HTTP
ATLAS
EMAIL SIGN-INSitemap map
Paste in: A site address or sitemap URL
You get: Every sitemap, how they nest and how many URLs each declares
THINN
EMAIL SIGN-INThin hub check
Paste in: Up to 30 hub or category URLs
You get: Thin hubs, split into content and template tickets
FILE 05
GA4 and tracking
Trust the numbers before you act on them.
VERA
EMAIL SIGN-INGA4 event check
Paste in: Event names and the URLs they should fire on
You get: FOUND, WEAK or NOT_FOUND per event
DROP
EMAIL SIGN-INFunnel step check
Paste in: Up to 10 funnel steps: name, URL, drop
You get: The likely cause per step, with one owner each
LAND
EMAIL SIGN-INLanding page check
Paste in: Landing page rows: URL, sessions, engagement, conversions
You get: Worst first, as a P0/P1 board with owners
FILE 06
Revenue and payback
Put a value on each fix and agree the order.
PAYBACK
NO SIGN-INFix value and payback
Paste in: Your own inputs: clicks, uplift, conversion rate, value, cost
You get: A worst, base and best monthly value and the months to pay back
NEED IT HANDLED?
Rather hand it over?
If the guides show a problem you'd rather not fix yourself, these are the four things I take on.
Google penalty recovery Traffic drop audit Technical SEO audit SEO migration Get in touch
Read how the companions work - GSC Companion . GA4 Companion . Tools hub
