Tools hub — companions, not a junk drawer

Most free tool pages are a flat list of unrelated utilities. You sign in four times, learn four interfaces, and still have to stitch the answers together yourself.

/tools groups modes under the platform they answer to. If the question came from Search Console, everything you need sits behind one door. If it came from GA4, the same is true on the other side.

• GSC Companion (/tools/seo) — STORY, LOCRA, VEXA, RAUM, KNOT, GATE, THINN, DRIFT, ATLAS. For sitemaps, robots, Pages reasons, canonicals, request readiness, thin hubs and redirect drift.
• GA4 Companion (/tools/ga4) — VERA, DROP, LAND. For events you no longer trust, funnels that leak, and landers that waste traffic.

Quiet next: AEO/GEO and Content. Nothing is announced until it runs.

• Search Console is saying something's wrong — coverage, indexing, canonicals, a cliff in Performance → GSC Companion.
• Events, funnels or landing pages look wrong in GA4 → GA4 Companion.
• Not sure → start at /tools and read the two cards, then use the selector inside the door you pick.

Same posture as the mode notes: no card, no trial, no paywall, no platform OAuth. You give an email, you get a one-tap link, and that link opens every mode in the companion.

Email sign-in exists so we know who's using this. It isn't a lead funnel.

Start with GSC Companion — how it works or GA4 Companion — how it works, depending on which platform raised the question.

Once you know which tool you need, each mode has its own short note explaining what it checks and how it decides.