Catalogue into commercial clusters
Turned a ~300-page catalogue into commercial search clusters across ~70 markets. Systems work, not blog volume.
300-page catalogue · ~70 markets
Services
SEO consultant services: recovery, technical audits and fractional days
The same systems shown in Work OS can be adapted and implemented inside real teams, estates, and growth functions.
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Primary mobile CTA
Lifted the primary mobile call-to-action from 2.5% to 7.5% by fixing the operating path, not adding more content.
2.5% → 7.5%
Growth as operating model
Most growth problems are operating-model problems. Work OS is how teams see the channel system - content, SEO, growth - without drowning in noise.
See Work OS01
SEO & Content Systems Sprint
A focused engagement for teams that need clearer prioritisation, stronger information architecture, better content standards, and a more reliable organic growth model.
- Who it's for
- Teams shipping content and traffic where the operating model behind it is messy.
- What you get
- Diagnosis, prioritised roadmap, information architecture and content standards your team can run without me.
- Typical shape
- A focused sprint - weeks, not quarters.
02
Stabiliser cousin
Agentic operator systems
Install a CoS-style operating board for a company - lanes, routines, approval gates - so work runs without building a swarm of agents from scratch.
What’s included
- Diagnose the current tools and chaos
- Design the lanes and owners
- Stand up the agent and routines board
- Set approval gates for send, pay and publish
- Hand over a system the team can run
- Who it's for
- Teams whose work is spread across tools, heads and half-owned routines, and needs a calmer way to keep moving.
- What you get
- Boards, routines and human thumbs on irreversible work - proof from a real operating stack, not a workshop or multi-agent fleet.
- Typical shape
- Fractional or contract day-rate support, ring-fenced and reviewed like Stabiliser.
03
AI Discoverability Sprint
A focused engagement for teams adapting to AI Overviews, retrieval-driven search, and entity-first discoverability.
- Who it's for
- Teams seeing search behaviour shift and needing a plan for AI-era visibility.
- What you get
- Entity and retrieval audit, discoverability priorities, and standards for content that gets surfaced and cited.
- Typical shape
- A focused sprint with a clear handover.
04
Fractional Growth / Marketing Systems Support
Ongoing strategic support for teams that need senior systems thinking across SEO, content, AI discoverability, product marketing, and growth operations.
- Who it's for
- Founders and growth leads who want senior systems thinking without a full-time hire.
- What you get
- Channel and measurement model, experimentation rhythm, and operating cadence installed with your team.
- Typical shape
- Ongoing fractional days, reviewed as we go.
05
Fractional days
Stabiliser
Ongoing senior systems support when the function needs stabilising - not a one-off sprint, and not hands-only execution.
- Who it's for
- Teams with traffic, content, and product shipping, but a messy operating model that needs calm senior ownership across SEO, content, AI, and growth lanes.
- What you get
- Recurring days: diagnosis, standards, and an installed rhythm - with a handover that doesn't decay.
- Typical shape
- Recurring fractional days - sprint, advisory, stabiliser in one engagement.
Start