What does DROP do?
DROP is a free GA4 companion for funnels that leak. You paste the steps in order, with the URL for each and where the fall-off happens; DROP checks each step live and names the likely cause.
The drop numbers come from your paste. DROP never invents one and never reads your GA4 account.
What does DROP check?
- Status and final URL after redirects.
- Meta robots noindex.
- Title and H1 count - missing, duplicated, or mismatched against the step.
- Whether the page has a visible call to action and, where relevant, a form.
- Your pasted drop rate or in/out counts for ordering and context.
How does DROP judge the results?
- P0 - the step is broken, redirects away, or has no call to action at all.
- P1 - noindex, thin or duplicated headings, a missing form where one is expected, or a heavy drop on a technically healthy page.
- P2 - the page checks out. Look upstream instead.
Every row carries one lane - UX, Content, Eng or Tracking - so the ticket has a single owner rather than a committee.
How do I run a check?
- 01Sign in with your email - one-tap link, no password.
- 02Paste up to 10 funnel steps, one per line: step name, URL, drop.
- 03Optionally set an origin so you can paste paths instead of full URLs.
- 04Hit Run, then export the P0 and P1 rows.
How do I turn the results into a ticket?
- P0 rows first - a broken or CTA-less step explains most of the fall on its own.
- Tracking-lane rows -> run VERA on that step before you trust the drop at all.
- Group the export by lane so each team gets one ticket, not a spreadsheet.
Part of the GA4 Companion
DROP is one mode inside the GA4 Companion at /tools/ga4. One email magic-link covers VERA, DROP and LAND, so you can move between them without signing in again.
For the wider picture, read GA4 Companion - how it works.